WarmupInbox Author

Laura Clayton

Laura is an email marketing expert specializing in email warmup strategies to enhance deliverability. She shares concise, actionable insights to help businesses improve their email outreach and connect effectively with their audience.

Articles by Laura Clayton

Sales Prospecting: An Easy Guide for Absolute Beginners

Sales prospecting is the process of reaching out to potential customers (otherwise known as prospects). Learn how to boost your prospecting game!
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What is an Email Delivery Rate (and How to Improve It)

Email delivery rate represents the percentage of sent emails that were accepted by the recipient’s servers. Learn how to boost your delivery rates!
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Cold Email Sequences: A Comprehensive Guide for Success

A cold email sequence is a chain of automated emails aimed at potential clients for your brand. Learn how to create cold email sequences!
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Optimize and Improve Your Campaigns: How to Test Email Deliverability?

Email deliverability is a critical factor that often goes overlooked. Learn how to properly test it for your email campaigns!
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12 Reasons Your Emails Are Being Sent to Spam

This guide is designed to provide insight into the intricacies of email deliverability, focusing on why emails might be redirected to spam folders and how to avoid these common problems.
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What are DMARC, DKIM, and SPF?

For everyone from business owners, to IT professionals, to just someone who wants to understand how to protect their email integrity, this guide is to equip you with the knowledge and tools to navigate the complexities of DMARC, DKIM, and SPF.
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What Are Bounced Emails & How to Solve Them?

A bounced email is typically a response from the recipient's mail server indicating that the email message cannot be delivered. Learn how to fix them!
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Mail Transfer Agent: What is an MTA & How Does It Work?

MTA - Mail Transfer Agent (or Message Transfer Agent) is the software in charge of getting emails from point A to point B. Learn how MTAs work!
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Unlocking the Potentials of Bulk Emails: Best Practices and Common Pitfalls

Bulk email refers to the practice of sending a single email to numerous recipients all at once.
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Elevate Your Email Strategy: The Beginner’s Guide for a Successful Email Campaign

An email campaign is an email or series of emails that target specific recipients in order to achieve a goal. Learn how to ramp up your email campaigns!
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