Unlock a wealth of valuable information in our Knowledge Hub. Explore a curated collection of articles, case studies, guides, and expert insights designed to help you stay informed, enhance your skills, and drive success with cutting-edge solutions.
No credit card needed!
AI can supercharge your cold outreach if you use it wisely. But, you should think of it as a co-writer, not a full replacement. AI still lacks the grace and nuance of a human writer, and many language models use the same wording and sentence structure, making it easy to suss out unedited work. However, […]
Read more
Scaling cold email is all about reputation, relevance, and rhythm. Here’s how to keep volume high without tanking deliverability: 1. Warm up firstNever go from zero to 1,000/day. Use an email warmup tool to build sender trust over time. 2. Keep it humanDon’t just blast templated messages. Personalize your intros, reference specifics, and avoid spammy […]
Read moreIf your SPF record includes too many DNS lookups, it can break — and that harms deliverability. Flattening your SPF record means converting all include: statements into direct IP addresses to stay under the 10-lookup limit. Best tool? We recommend SPF-Record.com or EasyDMARC’s SPF Flattening tool — both let you flatten your SPF with a […]
Read moreThe “best” platform depends on what you’re sending — and how much control you need over deliverability. Here’s a quick breakdown: Platform Best For What We Like Mailchimp Marketing newsletters Easy to use, great templates SendGrid Transactional email Reliable infrastructure, strong APIs Lemlist Cold outreach Personalization + automation in one MailerLite Startups Affordable with a […]
Read moreIf you’re hesitant to hand out your real number, you’re not alone; many users prefer alternatives for privacy. Here are a few safer options: Heads up: Some services (especially financial or government-related) require a real number for security, but for everything else? You’ve got options!
Read more
Great cold emails aren’t long, but they are sharp, personal, and well-timed. What top emails have in common: Example framework: Hey [Name],I noticed [relevant detail] and thought [short insight or benefit].Would you be open to [clear CTA such as a 10-min call or quick reply]? Want more? Check out our full cold email playbook or […]
Read more
Setting up these email authentication records in Microsoft 365 takes a few steps, but it’s as easy as 1, 2, 3: SPF (Sender Policy Framework)Add this TXT record to your domain’s DNS: v=spf1 include:spf.protection.outlook.com -all DKIM (DomainKeys Identified Mail)Go to Microsoft 365 Admin Center → Settings → Domains → DKIM.Enable DKIM for your domain and […]
Read more
To improve email deliverability, start with the basics: clean lists, warm inboxes, and legit sending practices. Top tips for better deliverability: Pro tip: Improving deliverability is an in-depth process. Check out our full email deliverability guide and download our FREE ebook to become a master of the inbox.
Read more
Need to get DMARC up and running? We’ve got you covered with our quick and simple setup guide. What is DMARC? DMARC (Domain-based Message Authentication, Reporting & Conformance) is a DNS-based security protocol that helps prevent spoofing and phishing. It works alongside SPF and DKIM to authenticate your emails. How to configure it: Why it […]
Read more
Yes, using subdomains for email sending can be highly beneficial, especially for large campaigns or cold outreach. Here’s how subdomains can help, along with some best practices: Benefits of using subdomains Best practices for using subdomains Summary: Using subdomains for email sending helps protect your main domain’s reputation, improves deliverability control, and keeps your email […]
Read more
Yes, using secondary domains for cold emailing is generally recommended. Here’s why and how it can help your email strategy: 1. Protects your main domain’s reputation 2. Enables focused warmup and testing 3. Flexibility in testing and optimization 4. Improves deliverability and reduces spam Ffags Key tips for using secondary domains: To sum it up […]
Read more
Sending over 1000 emails a day requires a strategic approach to protect deliverability and ensure emails reach the right inboxes. Here’s how to handle high-volume cold emailing effectively: 1. Use a dedicated Email Service Provider (ESP) 2. Warm up your domain and IP gradually 3. Send emails in batches 4. Authenticate your domain 5. Clean […]
Read more
Avoiding spam traps is key to keeping your sender reputation intact and your cold emails landing in inboxes. Here’s how to stay clear of these traps: 1. Start with a clean, verified list 2. Build your list organically 3. Warm up your domain and IP slowly 4. Keep sending patterns consistent 5. Monitor engagement metrics […]
Read more
Using AI and software tools for cold emailing can make your outreach more effective and streamlined, helping you focus on personalization and deliverability. Here are a few recommended AI-powered tools that support different stages of the cold email process: Warmup Inbox EmailListVerify Copy.ai Crystal Knows Clay These tools work together to support every aspect of […]
Read more
For a balanced, effective cold email sequence, aim for 4–6 emails. This range allows you to stay on the recipient’s radar without overwhelming them. Here’s a simple structure: 1. Email 1: Initial Outreach 2. Email 2: Friendly Reminder (2–3 Days Later) 3. Email 3: Add More Value (4–5 Days Later) 4. Email 4: Open for […]
Read more
A/B/C testing in cold emails involves creating and testing three different variations of a specific email element (e.g., subject line, opening line, call to action) to identify which performs best. Here’s a step-by-step approach: 1. Define your goal 2. Choose a single element to test 3. Create three variations (A, B, C) 4. Segment your […]
Read more
Generally, using a text spinner (spintax) for cold emails is not recommended. Here’s why: Instead of using spintax, focus on authentic personalization by addressing recipients’ specific needs or interests. This approach boosts response rates and builds better connections, as recipients feel the email is crafted specifically for them. While spintax might save time, it can […]
Read more
For optimal engagement, the reading time for a cold email should typically be 30–45 seconds, translating to roughly 50–125 words. This length ensures the email is concise and respects the recipient’s time, making it more likely they’ll read it in full. Studies show that emails under 150 words generally have better response rates since they’re […]
Read more
When crafting your first cold email, it’s essential to focus on connection and relevance rather than selling. Here’s a structure that aligns with best practices for making a positive first impression: 1. Personalized opening line 2. Brief introduction with immediate value 3. Highlight a relevant insight or offer to share more information 4. Include a […]
Read more
Creating a subject line for cold emails that grabs attention and drives opens is all about relevance, clarity, and a hint of intrigue. Here’s how to do it: 1. Be clear and concise 2. Personalize with a relevant detail 3. Spark curiosity without overpromising 4. Show value upfront 5. Use questions to engage 6. Incorporate […]
Read more
Tracking email open rates is becoming less relevant and often unreliable, particularly due to privacy changes and technical limitations across major email providers like Apple, Google, and Microsoft. In short, tracking open rates is no longer the best measure of engagement. Prioritizing clicks, responses, and website activity offers a clearer view of how recipients interact […]
Read more
Personalizing emails helps increase open rates, engagement, and response rates by making your content feel more relevant to each recipient. Here’s how to add meaningful personalization that resonates: 1. Start with the recipient’s name 2. Reference specific details about the recipient’s role or company 3. Use behavioral data 4. Leverage location-based personalization 5. Adjust tone […]
Read more
In summary, while buying a pre-warmed domain can offer a quick start, it’s important to verify its reputation. For sustainable, high-volume sending, gradually warming up your own domain is often a more reliable choice. Benefits of a pre-warmed domain Key considerations when buying warmed up domains When buying a pre-warmed domain might make sense Safer […]
Read more
Warming up your email address, domain, and IP is essential to ensure deliverability and build a good sender reputation when planning a high-volume cold outreach campaign. Here’s a practical approach to warmup for high-volume cold outreach: 1. Start small and gradually increase the volume 2. Prioritize engagement 3. Authenticate with SPF, DKIM, and DMARC 4. […]
Read more
Each type of warmup plays a unique role in building trust with email providers, helping emails land in the inbox rather than in spam. Here’s how email, domain, and IP warmup differ and when each one is useful: 1. Email warmup 2. Domain warmup 3. IP warmup Summary Table: Type Purpose Duration Use Case Email […]
Read more
Google’s email policies, especially for Gmail, are strict about security and user protection, so aligning your email warmup strategy with these guidelines is essential for deliverability. Here’s what to keep in mind when warming up an email for Google’s ecosystem: 1. Authentication requirements 2. Gradual volume increase and engagement signals 3. Avoiding automated or fake […]
Read more
Email warmup is generally recommended for anyone sending large volumes of emails from a new or dormant email account, domain, or IP address. It helps build a positive reputation with email service providers (ESPs) and increases the chances of reaching recipients’ inboxes rather than spam folders. Here are situations where email warmup is most beneficial: […]
Read more
The duration of a warmup for an email account, domain, or IP can vary based on factors like past usage, the sending volume you need, and the desired inbox placement. In summary: Here’s a general guide: 1. Email warmup 2. Domain warmup 3. IP warmup Following these durations helps build a strong reputation with ESPs, […]
Read more
Generally, no—buying an email list is rarely beneficial and often harms your email marketing in the long run. Here’s why: 1. Low engagement and high unsubscribe rates 2. Compliance and legal risks 3. Spam traps and blacklisting 4. Impact on deliverability Alternatives to buying an email list: In short, building an organic list is the […]
Read more
Verifying your email list helps keep your campaigns effective and your sender reputation intact. Here’s how to make sure your emails are hitting real inboxes. 1. Use an email verification tool Email verification tools are your best bet for checking if an address is valid and active. They catch invalid or risky emails, so you […]
Read more
Yes, server age can affect email deliverability, although it is less impactful than domain age and reputation. Server age itself isn’t a direct factor in email scoring, but there are related elements of server setup and history that play a role in establishing trust with email service providers (ESPs): In conclusion, while server age itself […]
Read more
A domain is generally considered “new” if it has recently been registered or has had little to no email-sending history. Email service providers (ESPs) and internet service providers (ISPs) categorize domains as new based on factors like age, activity level, and sender reputation. Here’s what typically defines a new domain: In summary, a domain’s “new” […]
Read more
Yes, IP warmup is highly effective when done right. IP warmup involves gradually increasing email volume over a new or inactive IP address, allowing it to build a reputation with email service providers (ESPs) as a reliable sender. This process helps ensure that emails land in recipients’ inboxes rather than spam folders by demonstrating consistent, […]
Read more
Email warmup is a structured process of gradually increasing the number of emails sent from a new or inactive account. It builds trust with email service providers (ESPs) and improves deliverability. Here’s a step-by-step guide on how to effectively warm up an email account: 1. Authenticate your account 2. Start with low send volumes 3. […]
Read more
Warming up an email domain is essential when sending emails from a new or inactive domain to build trust with email service providers (ESPs) and improve deliverability. Here’s a step-by-step process to ensure a smooth warmup: 1. Authenticate your domain 2. Start with low email volumes 3. Use an email warmup tool or manual approach […]
Read more
Checking your domain for compliance with email standards ensures smooth deliverability and protects against phishing attacks. The free DNS Health Checker can alsp help you identify potential issues with your domain’s SPF, DKIM, DMARC, and other essential configurations. Assessing the health of your domain is as simple as following these steps: 1. Validate SPF records […]
Read more
Building a domain reputation requires consistent, thoughtful email practices. It’s a gradual process, but the payoff is better email deliverability and trust with email service providers (ESPs). Here’s how to build and maintain domain reputation: 1. Gradual volume increase Start small with your email sends and increase volume steadily. This is especially important for new […]
Read more
When conducting email warmup, you need to be mindful of the language used in your emails to avoid triggering spam filters. Email providers flag certain words and phrases as spam indicators, which can harm your sender reputation and deliverability. Here are some common categories of spam-trigger words to avoid: Maintaining email warmup integrity involves keeping […]
Read more
Yes, email warmup is legal, but it must align with global privacy and anti-spam regulations. To ensure compliance, businesses need to understand how the practice fits within frameworks like the CAN-SPAM Act (United States), GDPR (Europe), and CASL (Canada)【85】【86】. Email warmup compliance checklist: Summary: As long as email warmup stays transparent, avoids misuse of personal […]
Read more
Cold emailing has evolved and requires a more strategic approach to remain effective. While some claim cold email performance has declined due to tighter regulations, spam filters, and crowded inboxes, it still delivers value when executed correctly. Cold email campaigns remain cost-effective, scalable, and useful for reaching new prospects—particularly in B2B outreach. However, there are […]
Read more
A top-performing cold email combines personalization, value, and a clear call to action (CTA). Here are some elements that make these emails stand out: To dive deeper into these strategies and see high-performing templates in action, you can explore resources like How to Write a Cold Email and 15 Best Cold Email Templates in 2024.
Read more
Domain reputation refers to how email service providers (ESPs) assess the trustworthiness of the domain you use to send emails. Think of it as a credit score for your email campaigns—domains with higher reputations are more likely to land emails in recipients’ inboxes, while domains with poor reputations are more prone to being blocked or […]
Read more
Cold emails can be effective when executed thoughtfully, but their worth largely depends on the strategy, audience, and goals of the campaign. Why cold emails can work: Challenges to consider: When are cold emails worth it? Cold emails are most effective for B2B outreach, lead generation, and sales campaigns targeting niche markets. They work best […]
Read more
Yes, email warmup is effective when it aligns with your sending strategy. It allows your email account to build a positive reputation with email service providers (ESPs) by starting with small sends and increasing volume gradually. This process helps ensure better inbox placement, reducing the chances of your messages getting flagged as spam.Why email warmup […]
Read more