Email Health Checker

Q: What is an Email Health Score?

Your Health Score (0-100) is a comprehensive grade of your domain's technical setup. It evaluates your SPF, DMARC, and MX records, combined with a blacklist scan.

Q: What is an SPF record and why do I need it?

SPF (Sender Policy Framework) is a security record that lists which IP addresses are allowed to send emails on your behalf. Without it, spammers can spoof your domain.

Q: What is DMARC and how does it protect me?

DMARC tells email providers what to do if an email fails authentication. Setting a policy of 'quarantine' or 'reject' prevents cybercriminals from impersonating your domain.

Q: Do MX records affect my ability to SEND emails?

MX records primarily handle receiving emails. However, having valid MX records is a crucial trust signal. If an ISP sees a domain cannot receive mail, they often block it from sending.

Q: I am listed on a blacklist. How do I fix it?

First, stop sending immediately to identify the cause. Once fixed, visit the specific blacklist's website and submit a removal request form.

Q: How often should I check my domain health?

We recommend running a health check once a month, or immediately if you notice a drop in open rates.

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Don’t let bad “Health” kill your revenue

Email deliverability isn’t magic; it’s a technical score. This tool audits the 3 pillars of email identity: SPF, DMARC, and Blacklists. If these fail, your emails land in spam.

Risk assessment: What does your score mean?

Your Deliverability Score is a prediction of how Google and Outlook view your domain’s technical hygiene.

Score	Risk level	Likely outcome	Action required
90 – 100	Safe	Primary Inbox	Maintain active warmup.
70 – 89	Moderate	Promotions / Updates	Tighten DMARC policy (move from ‘none’ to ‘quarantine’).
< 70	Critical	Spam / Junk	Stop sending immediately. Fix DNS.

The 3 invisible signals you must fix

Technical records act as your “Digital Passport.” If they are missing or forged, you get detained at the border (Spam folder).

1. SPF (Sender Policy Framework)

What it is: A list of IP addresses allowed to send email on your behalf.

Common Error: Having multiple SPF records. You can only have one per domain.

2. DMARC (Policy Enforcement)

What it is: A rule that tells Google what to do if someone fakes your email.

Pro Tip: Setting `p=none` allows you to monitor, but `p=reject` actually protects your brand.

3. Blacklists

What it is: Databases of known spammers (e.g., Spamhaus).

The Fix: If listed, stop sending immediately. Visit the blacklist’s website to request a “Delist.”

Troubleshooting: Why is my score low?

“DMARC Policy is ‘none'”

This means you have a DMARC record, but it’s not enforcing anything. It’s like having a security guard who watches thieves enter but doesn’t stop them. Change your tag to p=quarantine to improve your score.

“Listed on Blacklists”

This usually happens if you send to old data (spam traps) or send too fast. Pause your campaigns, apply for delisting, and use a Warmup tool to prove you are human again.

Recover your inbox placement

Technical records are just Step 1. Reputation is Step 2.

Score under 90?

Your domain is likely cold or vulnerable. Use our automated network to interact with your inbox and build trust.

Start 7-Day Reputation Repair

Need a deep dive?

Get a full audit of your IP reputation, blacklist history, and inbox placement trends.

Get Full Audit

Frequently Asked Questions

What is an Email Health Score?

Your Health Score (0-100) is a comprehensive grade of your domain’s technical setup. It evaluates your SPF, DMARC, and MX records, combined with a blacklist scan. A score above 90 means you are technically optimized for the inbox.

What is an SPF record and why do I need it?

SPF (Sender Policy Framework) is a security record that lists which IP addresses are allowed to send emails on your behalf. Without it, spammers can spoof your domain, and receiving servers (like Gmail) will reject your emails.

What is DMARC and how does it protect me?

DMARC tells email providers what to do if an email fails authentication. It protects your brand reputation. Setting a policy of “quarantine” or “reject” prevents cybercriminals from successfully impersonating your domain.

Do MX records affect my ability to SEND emails?

MX records primarily handle receiving emails. However, having valid MX records is a crucial trust signal. If an ISP sees that a domain cannot receive mail, they often block it from sending mail as well.

I am listed on a blacklist. How do I fix it?

First, stop sending immediately to identify the cause (often spam traps or high bounce rates). Once you have fixed the issue, visit the specific blacklist’s website (e.g., Spamhaus) and submit a removal request form.

How often should I check my domain health?

DNS records can change accidentally during website updates. We recommend running a health check once a month, or immediately if you notice a drop in open rates.