Email Open Rate Calculator
Analyze your campaign performance against industry benchmarks and get actionable advice to improve your results.
From Inbox to Impact
A great email campaign is a game of inches. Use the calculator above to find your score, compare it to 2025 industry benchmarks, and see exactly how to improve.
Your 3-Step Plan to Higher Open Rates
Build a Foundation
Before your subject line is even seen, your email must land in the primary inbox. Authenticate your domain (SPF, DKIM, DMARC) to avoid the spam folder.
Master the Subject Line
Keep it under 50 characters. Ask a question or create curiosity. Personalizing with the recipient’s name can boost opens by 20%.
Clean Your List
Sending to unengaged contacts hurts your reputation. Regularly remove subscribers who haven’t opened emails in 90 days.
Free trial
Need help increasing your open rate?
There are many things you can do to improve your open rate: from getting a good technical setup with DMARC and SPF to using email warmup. Don’t worry, we can advise you on where to start.
Audit your current email setup
Get a complete, personalized action plan for your entire emailing system, from technical setup and list building to a full deliverability scorecard.
Take the 5-min Assessment