Spam words are phrases that trigger email filters and increase the chances of your message landing in the spam folder. These words often sound overly salesy, manipulative, or are commonly used in scams.
Examples of spam words
- “Free”
- “Buy now”
- “Guaranteed”
- “Act immediately”
- “Click here”
How to avoid spam words
Use natural, value-focused language instead of hype. If your email sounds like an infomercial, it’s time to dial it back.
Always test before sending – you can use our spam checker or our free spam words checker to get a better idea of where your emails will land, and how spammy they are.