An SDR, or Sales Development Representative, is responsible for finding and qualifying leads for the sales team. They focus on the early stages of the sales process, including reaching out to potential customers, starting conversations, and booking meetings.
SDRs act as the frontline scouts. They don’t close deals themselves, but they lay the groundwork for Account Executives to come in and seal the deal.
What SDRs do
- Research and identify potential leads
- Send cold emails and make cold calls
- Ask the right questions to determine fit
- Pass qualified leads to AEs for the next step
Why SDRs matter
A good SDR helps keep the sales pipeline full and organized. Instead of AEs chasing every possible lead, SDRs filter out the noise and focus on quality, which saves time and boosts conversion rates. The better your SDR team, the more time your closers have to actually close.
