A Sales Qualified Lead (SQL) is a prospect that has shown clear buying intent and meets your criteria for moving into the sales process. In other words, they’re ready to talk business.
How SQLs are identified
- They’ve responded to outreach or booked a demo
- They match your ideal customer profile
- They’ve expressed real interest or urgency in solving a problem
- They’ve passed vetting by the marketing and sales teams
Why SQLs matter
They’re much closer to making a purchase
Sales reps can focus efforts where they’re most likely to pay off
Prioritizing SQLs improves win rates and shortens sales cycles
SQLs are your hottest leads – the ones that are almost ready to say “yes.”
