How to Leverage AI for Cold Outreach

AI can supercharge your cold outreach if you use it wisely. But, you should think of it as a co-writer, not a full replacement. 

AI still lacks the grace and nuance of a human writer, and many language models use the same wording and sentence structure, making it easy to suss out unedited work.

However, using AI to breeze through writing is an amazing way to save time and improve your workflow.

Ways to use AI for outreach:

• Personalized intro lines: Feed AI a lead’s LinkedIn profile or company info and ask it to generate custom openers.
• Email variants: Use AI to create A/B test variations with different tones or CTA styles.
• Objection handling: Train AI on past replies and let it draft quick, on-brand follow-ups.
• Lead research: Use tools like ChatGPT to summarize a prospect’s background from public content.
  

Pro tip: Always review and lightly edit AI-generated messages. The goal is to sound like you, not like SmarterChild circa 2004.