The “best” platform depends on what you’re sending — and how much control you need over deliverability.
Here’s a quick breakdown:
| Platform | Best For | What We Like |
| Mailchimp | Marketing newsletters | Easy to use, great templates |
| SendGrid | Transactional email | Reliable infrastructure, strong APIs |
| Lemlist | Cold outreach | Personalization + automation in one |
| MailerLite | Startups | Affordable with a clean UI |
| Gmass | Gmail users | Simple cold email from Gmail inbox |
Want high deliverability? Pair your bulk platform with email warmup before campaigns to protect your sender reputation.