Great cold emails aren’t long, but they are sharp, personal, and well-timed.
What top emails have in common:
- Short and human: 3–5 lines, max. Looks like something you’d send a colleague.
- Relevance over cleverness: Show you understand their role, pain point, or industry.
- One clear CTA: Don’t overload them with info! Offer a single, easy next step.
- Clean formatting: No big graphics, no attachments, no HTML clutter.
- Follow-up built in: The first email starts the conversation, and the magic is in the polite persistence.
Example framework:
Hey [Name],
I noticed [relevant detail] and thought [short insight or benefit].
Would you be open to [clear CTA such as a 10-min call or quick reply]?
Want more?
Check out our full cold email playbook or start with your inbox warmup first. Even the best email won’t land without good deliverability!