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16 Best Sales Prospecting Tools for 2024

Tackling the complexities of modern sales prospecting demands a strategic approach.

From lead generation to conversion, each stage requires precision and efficiency.

With the right tools at their disposal, sales teams can streamline their processes, optimize outreach efforts, and ultimately drive revenue growth.

Join us as we break down the cutting-edge solutions reshaping the sales prospecting landscape, providing an extra leg up for businesses striving to stay ahead in today's competitive market.

In this comprehensive article, we will take a look at:

best sales prospecting tools

What is sales prospecting?

Sales prospecting is the process of identifying, connecting with, and qualifying potential customers for a business's products or services. It’s a necessary part of the sales process, aimed at creating a pipeline of potential customers to create a consistent flow of sales.

Some common parts of prospecting include researching potential buyers, initiating contact with them, and determining their interest and fit for your company's offerings.

The ultimate goal is to convert these prospects into active leads and customers, driving sales growth.

What are the benefits of sales prospecting tools?

Sales aren’t what they used to be – gone are the days of traveling vacuum salesmen and successful telemarketing.

Now, there’s an entire market of tools and services that help you reach your ideal customers quickly, easily, and in higher numbers than ever before.

Thinking about whether a sales prospecting tool is worth your time? There are some appealing benefits to consider:

  • Increased efficiency: Automated tools can perform repetitive tasks such as data entry and lead qualification, allowing sales teams to focus on engaging with prospects.

  • Better accuracy: With features like data enrichment and validation, these tools give the most accurate and updated prospect information.

  • Precise segmentation: Advanced analytics and filtering capabilities allow for more nuanced segmentation of lead lists, enabling more targeted and personalized outreach.

  • Improved conversion rates: By providing timely and relevant information about prospects, these tools help sales teams super-target their approaches, improving the chances of converting leads into customers.

Top 16 sales prospecting tools

Navigating the vast array of sales prospecting tools can be overwhelming.

To help guide your decision-making process, we have categorized some of the top tools in both price and capabilities:

Whether you are seeking to enrich your email leads, automate outreach, or manage relationships more effectively, these tools offer solutions for every salesperson.

Lead finder tools for sales prospecting

Lead finder tools are used for identifying and gathering information about potential leads.

They are best made for expanding your target account lists and are equipped with powerful search capabilities and real-time data updates.

1. offers a versatile platform that aids in discovering and managing leads efficiently, including thorough email scraping.

This tool is best at email tracking and scheduling and integrates smoothly with CRM systems.

You can also automate outreach and cold follow-up emails, ensuring your sales team can focus more on closing deals rather than administrative tasks.

  • Email tracking and scheduling: Keep tabs on who opens your emails and when, and schedule emails to go out at the most opportune times.

  • CRM integration: Ensures a seamless flow of data between and your existing customer relationship management systems.

  • Automation of outreach and follow-up emails: Reduces the manual effort involved in contacting potential leads by automating repetitive email tasks.


  • Free plan with limited credits

  • Starter plan at $39/month

  • Pro plan at $99/month

  • Managed Service plan at $3,999/month



Advanced email tracking capabilities

Limited free functions

Ability to create drip campaigns

Pricing may be high for small teams and extensive use

Automates repetitive tasks

2. simplifies the process of finding email addresses connected to a particular domain or company.

People love it for its user-friendly interface and extensive search capabilities, and it's a great tool for email prospecting when you know what company you’re looking for.

  • Domain search functionality: Retrieve email addresses associated with a specific domain.

  • Email verification: Check the validity of identified email addresses.

  • Chrome extension: Smoothly integrates with your browsing experience.


  • Free plan with 25 searches and 50 verifications/month.

  • Paid plans €34/month for 500 searches and 1,000 verifications.



Easy to use and set up

Limited features in the free plan

Extensive email search capabilities

Pricing may be an issue for some people

Chrome extension integration

Email verification limits may be restrictive for larger lists

3. UpLead

This comprehensive lead-generation platform is perfect for finding and connecting with potential customers.

It offers a wide range of features, including advanced search filters and real-time email verification.

  • Extensive database: Access millions of verified B2B contacts and companies.

  • Advanced search filters and data enrichment: Refine your search criteria to target specific industries, job titles, and locations, and get more information about incomplete leads.

  • Real-time email verification: Double-check the accuracy of contact information for higher deliverability rates.


  • 7-day free trial

  • Essential plan with 170 credits for $99/month

  • Professional plan with 400 credits for $199/month

  • Custom pricing available for large enterprises



Extensive B2B database

Higher pricing compared to some competitors

Advanced search filters with technographic available on higher plans

Limited features in lower-tier plans

Comes with Chrome extension on all plans

Email warmup & email verifier tools for sales prospecting

A large part of sales prospecting is emailing, and with emailing a host of new people comes a large set of challenges to overcome, such as spam filters and growing your email list with valid addresses.

The tools in this section are especially suited for these vital tasks.

4. Warmup Inbox

Warmup Inbox is a specialized email warm-up tool renowned for its ability to enhance email deliverability and ensure inbox placement.

It empowers users to meticulously manage and monitor their email-sending reputation, guaranteeing that marketing and sales emails effortlessly land in their target recipients' inboxes.

  • Automated warm-up scheduling: Set up automated warm-up schedules catering to your unique sending needs, all of which will be interacted with by over 30,000 real inboxes.

  • Reputation score: Learn where you stand in the eyes of ESPs and get recommendations to improve your sender score.

  • Spam and blacklist monitoring: Always be informed if you end up trapped in a spam filter or on a dreaded blacklist.

  • Real-time notifications: Stay informed with instant alerts and notifications regarding any potential deliverability issues.

  • All major email provider integrations: Effortlessly integrate Warmup Inbox with your existing email service provider for streamlined functionality.

  • Free tools: With Spam Words Checker, Inbox Placement Tester and DMARC generator at your disposal, you can see how authentic your emails sound and where they’ll land in the inbox before you even hit send, allowing you to make changes to better your chances of success.

With its full feature set and unparalleled effectiveness, Warmup Inbox stands as the go-to solution for businesses seeking to elevate their email marketing game.

  • 7-day free trial

  • Starts at $15/month per inbox with 75 messages a day

Ready to give Warmup Inbox a try? Sign-up for free!

5. EmailListVerify

Sister company to Warmup Inbox, EmailListVerify stands out as a dependable email verification service, dedicated to increasing the precision and accuracy of your email lists.

Its suite of solutions empowers users to validate email addresses swiftly, minimize bounce rates, and elevate the performance of email campaigns.

  • Real-time email verification: Instantly verify email addresses upon entry to ensure data accuracy.

  • Bulk email verification: Efficiently process large email lists for faster validation.

  • Spam trap detection: Identify and remove potential spam traps to protect the sender's reputation.

  • Free tools: With tools like Email Health Checker and Blacklist Checker, you can quickly get insights without having an account.

  • API available: Integrate with your existing systems for automated email verification in just a few clicks.

With these features, EmailListVerify has shown to be an excellent solution for businesses looking to optimize their email lists and maximize the success of their email marketing campaigns.

  • Start with 100 free email verifications

  • Pay-as-you-go model starting at $4/1,000 emails

  • Subscription model starting at 5,000 emails/day for $139

Are you looking to verify your email list, fast? Start with EmailListVerify and get that list squeaky clean!

6. Lemwarm

Lemwarm is an innovative email outreach tool that focuses on personalized email warm-up strategies to boost deliverability and engagement rates.

It offers features such as customizable warm-up sequences and domain-specific warm-up settings, which secures itself as a preferred choice for businesses.

  • Thorough deliverability analysis: Pinpoints potential email delivery challenges.

  • Tracking email volume and deliverability rating: Monitors your email sending volume and deliverability assessment.

  • Blacklist screenings: Safeguards your sender reputation through email blacklists.


  • Essential plan $29/month per email address for basic features

  • Smart plan for $49/month per email for all features



Customizable warm-up sequences

No free version or trial is available

Limited features in lower-tier plans

Automated warm-up scheduling

Limited to Lemlist users

7. Warmy

Warmy utilizes artificial intelligence to help boost email warming strategies, giving you optimal deliverability by engaging with a diverse array of inboxes worldwide.

This sophisticated also smoothly integrates into your current workflows, adding value to your email optimization toolkit.

  • Automated warmup: Connect your mailbox to Warmy for effortless email warming at the ideal pace, eliminating the need for manual adjustments.

  • Authentic engagement: Warmy's AI engine, known as "Adeline," interacts with genuine mailboxes and real individuals on your behalf.

  • Monitoring and transparency: Access tools like the Email Deliverability Checker, Email Health Checker, and Email Template Checker, empowering you to remain informed and maintain control over your email deliverability endeavors.


  • All plans come with all the features

  • Starter plan for $49/month per mailbox and 100 emails a day

  • Business plan for $129/month per mailbox and 300 emails a day

  • Premium plan for $189/month per mailbox and 1,000 emails a day

  • Expert plan for $279/month per mailbox and 2,000 emails a day

  • Premium plan for $429/month per mailbox and 5,000 emails a day



Automated warm-up campaigns

Higher pricing compared to some competitors for larger teams

Excellent set of free tools

Steeper learning curve for new users

Customizable warm-up settings

Email Outreach Tools for Sales Prospecting

8. Lemlist

This versatile cold email outreach platform combines personalized outreach strategies with advanced automation features.

It offers tools for creating highly engaging email campaigns and tracking recipient responses, making it a preferred choice for businesses looking to drive conversions through email marketing.

  • Personalized email campaigns: Create customized email sequences tailored to individual recipient preferences.

  • Advanced automation features: Automate outreach tasks such as follow-ups and scheduling to streamline campaign management.

  • Detailed analytics and reporting: Track campaign performance and analyze recipient engagement metrics to optimize future campaigns.


  • 14-day free trial

  • Email Starter plan for 39 EUR/month per user for basic features

  • Email Pro plan for 69 EUR/month per user with 3 sending emails and Lemwarm for free

  • Multichannel Expert plan for 99 EUR/month per user with 5 sending emails

  • Outreach Scale plan for 159 EUR/month per user with 15 sending emails



Highly customizable

Some users want more features with the basic plan

Users love the dashboard and integration features

Limited features in lower-tier plans

Customer support is a strong suit

Steeper learning curve for new users

9. Woodpecker

This powerful email outreach tool is best for automating and optimizing personalized email campaigns.

It offers features such as customizable email sequences and automatic follow-ups, making it a valuable asset for businesses seeking to improve their email outreach efficiency and effectiveness.

  • Customizable email sequences: Create specialized cold email sequences based on recipient segments and preferences to maximize engagement.

  • Automatic follow-ups: Set up automated follow-up emails to nurture leads and increase response rates over time.

  • Integration with CRM platforms: Combine Woodpecker with CRM systems to synchronize contact data and streamline campaign management.


  • Free trial available

  • Plans start at $29/month for 500 contacted prospects and 2,000 stored prospects



Best for cold emailing campaigns

Some users have reported bugs

Clean and accurate email finding and verification

Lacking other features competitors have, like email warming

Integration with CRM platforms

10. Mailshake

Mailshake is an AI-powered email outreach platform that simplifies the process of creating and managing personalized email campaigns.

Milkshake users can benefit from features such as email automation and recipient engagement tracking.

  • Email automation: Automate outreach tasks such as follow-ups and scheduling to save time and improve efficiency.

  • Recipient engagement tracking: Monitor recipient interactions with emails and track engagement metrics to measure campaign effectiveness.

  • AI email writer: Save yourself time with Milkshake’s AI email writer, SHAKEspeare


  • Starter plan for $25/month for basic features

  • Email Outreach plan for $45/month with more features and integrations

  • Sales Engagement plan for $85/month will full feature set



Email automation with A/B testing on all plans

Limited compatible email platforms

Built-in cold calling features for full sales coverage

Limited features in lower-tier plans

Integration with third-party tools

Sales CRM platforms for sales prospecting

If you’re looking for the whole kit and caboodle when it comes to sales prospecting tools, our next features have you covered in virtually every aspect.

Using fuller tools may be more expensive, but they save you from frustration and money in the long run.

11. HubSpot

HubSpot is a comprehensive CRM platform that provides a wide range of sales and marketing tools to help businesses attract, engage, and retain customers.

It provides features such as contact management, email marketing, and sales automation. HubSpot is a popular choice for businesses of all types.

  • Contact management: Organize and manage contacts in a centralized database to streamline communication and improve customer relationships.

  • Email marketing: Create and send personalized email campaigns to nurture leads and drive conversions. You can also use a large template database for added convenience.

  • Sales automation: Automate repetitive sales tasks such as lead scoring and follow-ups to increase efficiency and productivity.


  • Free trial available

  • Hubspot Sales packages start at 90 EUR/month/seat

  • Other packages focused on other aspects available for sale



Specialized in lead prospecting and email tracking

Higher pricing than other services

Features for sales, content, marketing, commerce, and operations

Limited features in lower-tier plans

Users report excellent customer service

12. Sales CRM

Salesforce CRM is a leading customer relationship management platform designed to help businesses manage their sales, marketing, and customer support processes.

It provides features such as lead management, pipeline tracking, and reporting.

  • Lead management: Capture, track, and prioritize leads throughout the sales cycle to boost conversion opportunities.

  • Pipeline and email tracking: Monitor your sales pipeline performance and your email engagement and forecast revenue to make informed business decisions.

  • Reporting and analytics: Generate customizable reports and dashboards to gain insights into sales performance and identify areas for improvement.


  • Free trial available

  • Basic CRM plan for 12 EUR/seat/month

  • Standard CRM plan for 17 EUR/seat/month

  • Pro CRM plan for 28 EUR/seat/month

  • Enterprise CRM plan for custom pricing



Lower price compared to competitors

Some find the pricing plans unclear

Good feature set in lower-tiered plans

13. Zoho CRM

Zoho CRM is a cloud-based customer relationship management platform designed to help businesses manage their sales, marketing, and support processes.

This full-service company has features like lead generation, contact management, and workflow automation.

  • Lead generation: Capture leads from various sources such as websites, social media, and email campaigns to fuel your sales pipeline.

  • AI features: Zoho's AI assistant, Zia helps with predicting business trends and helps with the best times to contact customers and has a full business dashboard for more insights.

  • Workflow automation: Automate repetitive tasks and processes to save time and increase efficiency across sales and marketing operations.


  • Free trial available

  • Standard plan for 14 EUR/month/user

  • Professional plan for 23 EUR/month/user

  • Enterprise plan for 40 EUR/month/user

  • Ultimate plan for 52 EUR/month/user



Affordable pricing

Limited features in lower-tier plans

Users report that Zoho is easy to use

Limited customization options, according to some users

Workflow automation and many other sales features

B2B sales prospecting tools

14. ZoomInfo

This sales intelligence platform provides access to a vast database of company profiles and contact information.

It offers features such as lead scoring, prospecting tools, and intent data, making it an invaluable resource for businesses seeking to identify and engage potential customers.

  • Ideal customer profile (ICP) creation: Craft your ideal customer profile (ICP), aiding in understanding your prospects' requirements and pinpointing the traits of your ideal buyer.

  • Data utilization: Furnishes firmographic, technographic, financial, and contact data, allowing for a deeper understanding of your prospects and ensuring alignment with your ICP and buyer personas.

  • Outreach with intent insights: Get predictive signals and valuable foresights into potential company behaviors and actions.


  • Free trial available

  • Contact for custom pricing



Users report the database is quite extensive

Pricing unclear unless you provide personal information

Lead scoring and intent data

Some users are unhappy with the data destroy clause

Data clean-up assistance

15. integrates email discovery, sequencing, dialer, and CRM system capabilities into one platform.

It enhances leads by enriching them with comprehensive contact details and offers sophisticated analytics to track email campaign effectiveness.

  • Large contact database: Access millions of B2B contacts and company profiles to build targeted prospect lists and uncover new business opportunities.

  • Email automation: Automate email outreach campaigns with personalized messaging and follow-up sequences to nurture leads and drive conversions.

  • Sales intelligence: Gain insights into prospect behavior, intent signals, and competitive landscape to inform sales strategies and improve performance.


  • Free plan for unlimited email credits, 60 mobile credits/year, and 120 export credits/year

  • Basic plan for $49/user/month

  • Professional plan or $79/user/month

  • Organization plan for $119/user/month



User-friendly & wide range of features

Some people report data inaccuracies

Extensive contact database

Some users report security concerns

A good set of integrations is possible

16. Cognism

Cognism is a sales prospecting platform that offers integration with Salesforce, HubSpot, and other sales enablement tools.

It provides access to a global database of company and contact data, along with premium phone-verified mobile numbers.

  • Global company and contact data: Access B2B data from NAM, APAC, and EMEA regions to build targeted prospect lists and identify decision-makers.

  • Phone-verified mobile dataset: Obtain verified mobile numbers for company decision-makers to improve connect rates and increase outreach effectiveness.

  • List management: Enrich your lists in your CRM instantly, on a schedule, or on-demand to increase your pipeline’s output.


  • Contact for pricing



Chrome extension available, works with LinkedIn

Pricing information not readily available

Global company and contact data

Users report dependence on LinkedIn job descriptions

Premium phone-verified mobile numbers

How to choose the best sales prospecting tool?

Now that you’ve seen a sampling of some of the best tools available on the market, here’s how to choose the one that’s right for you.

a) Features and functionality

Evaluate the features offered by each tool and determine which ones align with your specific needs.

Look for capabilities such as lead generation, contact enrichment, email automation, and CRM integration.

b) Ease of use

Another aspect to consider is the user interface and overall usability of the tool.

Choose a platform that is intuitive and easy to navigate, as this will help your team adopt it more quickly and effectively.

c) Integration options

Assess the tool's compatibility with your existing systems and workflows.

Pay special attention to solutions that can integrate with your CRM, email platform, and other tools for smoother data sharing and workflow automation.

d) Scalability

Consider your future growth potential and choose a tool that can scale alongside your business.

Look for flexible pricing plans and customizable features that can accommodate your evolving needs.

e) Data accuracy and compliance

Verify the accuracy of the data provided by the tool and see that it complies with data privacy regulations such as GDPR and CCPA.

Data quality is essential for effective prospecting, maintaining regulatory compliance, and avoiding any fines or legal trouble.

f) Customer support

Lastly, evaluate the level of customer support offered by the tool provider.

Look for vendors that provide responsive support channels, comprehensive documentation, and training resources to help you get the most out of the platform.

Frequently asked questions

What is the most useful tool for prospecting?

The most useful tool for prospecting depends on your specific requirements and objectives.

Some popular options include Cognism, ZoomInfo,, and Hubspot.

It's essential to evaluate each tool's features, pricing, and suitability for your business before making a decision.

What are the most effective sales prospecting strategies?

Effective sales prospecting strategies involve identifying and targeting potential customers through various channels, such as email, social media, and networking events.

Using approaches built around data, personalization, and targeted outreach can help sales teams engage prospects more effectively and drive conversion.

What are 3 ways of finding sales prospects?

Three common ways of finding sales prospects include:

  1. Cold outreach: Proactively reaching out to potential customers via email, phone calls, or social media platforms.

  2. Networking: Building relationships with prospects through networking events, industry conferences, and professional associations.

  3. Referrals: Taking advantage of existing customer relationships to obtain referrals and introductions to new prospects.


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