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Email warmup is a process that improves the reputation of a new (or long-inactive) email account in order to increase its email deliverability. It involves activities such as sending (and gradually increasing) a small number of emails each day, replying to them, marking them as important, and so on.

Ideally, you want to warm up your email continuously. At a minimum, warm up your email address for 4 to 8 weeks before starting your outreach.

It depends on how many emails you want to send: the Basic plan covers up to 75 emails per day, Pro up to 250 per day, and Max more than 1,000 per day.