A lead is a prospect who has taken an action that shows interest, like filling out a form, downloading a guide, or signing up for a webinar. They’ve provided contact information, so now you can start a conversation.
Why leads matter
This is where the marketing-to-sales journey begins. Leads are people who are curious about what you offer, and they’re worth nurturing with relevant content and communication. They are a bit further down the sales funnel, in the ‘interest’ stage.
