Tyler Michalek

Articles by Tyler Michalek

• Gmail is the Canary AND the Harshest Filter Across 1,292 degradation events

  Across 1,292 events, Gmail flips first 85% of the time and hits hardest. Why Gmail should be your primary deliverability KPI.

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• The 15-Day Cliff

  Why inbox recovery becomes a coin flip after 15 days. Insights from 71,581 deliverability degradation events.

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  What To Do When Your Placement Drops

  Inbox placement dropped? How long you stay degraded predicts recovery, not how far you fell. The playbook to recover before the 15-day cliff.

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  In 3.7 Years, Only One Gmail Policy Change Actually Mattered

  Meta description: We mapped 4 major Gmail policy events onto 3.7 years of placement data. Only one moved the needle. How to read the next announcement.

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  Launch your first Campaign🚀

  We’ve decided to launch an exciting new internal Email Campaign Tool! Introducing: Campaigns

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